The tenth edition of Nigeria’s biggest reality TV show Big Brother Naija — which premiered on July 26/27, 2025 — launched with high expectations; BBNaija Season 10 (tagged ’10/10′) came with new twists, a larger prize, and a diverse cast.
Over 29 housemates reportedly entered the house on Day 1 and Day 2, with Big Brother Nigeria Season 1 alum Ebuka Obi-Uchendu returning as show host. The grand prize has been set at ₦150 million (including cash and sponsor gifts), which is the biggest top prize in BBNaija’s history.
Here are some of the standout developments so far:
Early Tensions & Kitchen Drama
Very early into the game, housemates clashed over food, control in the kitchen, and power. Kitchen fights, people getting upset over onions or who is cooking what, etc. A party night escalated quickly into heated arguments. Emotions ran high. Recently, there was drama surrounding kitchen spoons and cutlery that Imisi went to hide in someone’s travelling box, just because a lot of the housemates sided with Thelma when they had a clash. Meanwhile, Kola knew about it but decided to keep quiet; perhaps to show his loyalty to Imisi. This triggered Faith who proceeded to call their friendship ‘dumb’.
Also Read: BBNaija Season 10: Day 3 & Day 23 — Moments That Define the Game on BBNaija ’10/10′
HoH & Power Moves
The very first Head of House (HoH) competition was won by Jason Jae, who then picked Doris as his companion. This move has sparked interest around possible alliances. Later, Zita snatched the HoH crown from interim HoH Doris and others by Day 23. Her reign has been watched closely.
Romance, ‘Ships’ & Social Dynamics
Almost immediately, we saw a ‘ship’ start to form: Danboskid and Zita were caught sharing intimate moments, even under the duvet, less than 3‐4 days into the show. That sparked a big reaction on social media. Doris once confided in Sultana that Denari wants to meet her mom and has even promised her marriage. The romance between Isabella and Koyin is another brewing ‘ship’ that fans and viewers are watching with keen interest. Meanwhile, there are tensions around friendships, unreciprocated romantic interest, and how different housemates connect (or don’t). For instance, Faith and Joanna were once captured engaging in a flirtatious exchange on Day 40 but Joanna later became close to Jason Jae and, on the night of Live Show 9, when Ebuka questioned her about her relationship with Jason Jae, Thelma said “we’re just friends”.
Tasks, Twist & Evictions
Wager Tasks (weekly tasks) are part of the competition structure. Success or failure here affects weekly budgets and standing in the house. The ‘Tree of Trinkets’ twist came in one week: Zita had the power to save two housemates from eviction under this twist. She could not save her deputy Rooboy.
BBNaija ’10/10′ is currently airing on DStv (Channel 198), GOtv (Channel 49), and streaming on Showmax.
What’s been your favorite ‘ship’ so far? Who’s been the best HoH and who do you think will win HoH next?
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