BBNaija S10: Imisi Ayanwale wins Big Brother Naija Season 10, How Imisi won BBNaija 10/10

The tenth edition of Nigeria’s biggest reality TV show Big Brother Naija ended last night with the crowning of Imisioluwa Ayanwale as the winner of the show. Imisi left the BBNaija ’10/10′ house with a grand prize of ₦150 million, including ₦80 million cash, a luxury SUV and loads of sponsor gifts.

According to Africa Magic, at 8:57pm on October 05, show host Ebuka Obi-Uchendu announced Imisi as winner “under a dazzling storm of confetti and thunderous applause”. Meanwhile, with her sensational win, the 23-year-old fashion designer—who calls herself “Ijoba 606″—joins the league of female Big Brother Naija winners, including Mercy Eke, Ilebaye and Phyna.

However, moments after the declaration of Imisi’s victory, fans became divided across social media over who actually deserved the crown between Imisi and Dede (who is the runner-up of BBNaija Season 10). Out of all nine final housemates, Imisi had 42.8% of the vote yet some fans believed that they were all “pity votes”.

ALSO READ: BBNaija S10: Faith disqualified from BBNaija 10/10, BBN star Pere shares thoughts

How did Imisi win BBNaija Season 10?

According to Africa Magic, one truth about the Big Brother Naija house is that “the crown doesn’t go to the strongest player, the slickest talker, or the loudest drama maker. It goes to the one who shows up, stays real, and turns every moment into possibility”.

The DStv channel believes that Imisi’s relatable realness, her electric entertainment and moral stand are the three pillars that led her to victory. Of course, one couldn’t forget her knack for being a “wager assassin”, her alliance with Kola and the way she would bounce back from friction such as her confrontation with Rooboy.

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Source:

Finale: From underdog to Queen: How Imisi reigned over the 10/10 house – BBNaija. AM Family – Big Brother Naija. https://www.dstv.com/africamagic/en-ng/show/big-brother-naija/season/10/news/finale-from-underdog-to-queen-how-imisi-reigned-over-the-10-10-house-bbnaija/news

BBNaija Season 10: Day 3 & Day 23 — Moments That Define the Game on BBNaija ’10/10′

This season of Big Brother Naija has been delivering — every week, the drama sharpens, the game intensifies, and the moments become more unforgettable. Aptly tagged ’10/10′ and with a record prize pot, fresh twists, and housemates who aren’t holding back, this season is already giving us moments we won’t forget so soon. From shocking nominations to emotional betrayals and juicy romances, there’s enough drama, fun, and suspense to keep us glued.

In this post, we zoom in on two days that stand out: Day 3, where we saw the first cracks in harmony; and Day 23, when power shifted dramatically with Zita’s Head of House win. Check out the clips, relive the moments, and see why these days will be remembered.

Also Read: BBNaija Season 10: Top Highlights, Twists, and What’s Making Us Talk about BBNaija ’10/10′


Day 3 — First Diary Sessions & Early Tensions

On Day 3, the housemates had their first diary room sessions, giving them a chance to vent, connect, and show early shades of strategy.

Some standout moments from Day 3:

  • Mensan gets emotional, calling out KayBobo and describing him as a bully — showing that personalities wouldn’t stay hidden long.
  • A tender but tense moment between Kayikunmi and Isabella. Attraction is confessed, but things get messy when feelings clash or expectations aren’t met.
  • The kitchen chaos and early confrontations among housemates like Ivatar and Sultana — signs that alliances and tensions are forming fast.

Day 23 — Zita’s Rise as Head of House

Fast forward to Day 23 — a turning point. Zita snatched the Head of House crown in a display of strategic moves and popularity.


What These Days Tell Us About the Season So Far

Together, Day 3 and Day 23 map a journey: from raw, emotional openers to calculated strategy and competition. Some themes emerging:

  • Emotion vs Strategy: Early days, many are guided by emotional responses (hurt, connection, betrayal). By Day 23, the strategy starts to rise — who can win, who can lead, who can stay relevant.
  • Reputation matters: Whether it’s being seen as strong, empathetic, or bold, housemates are learning that perception inside and outside the house can be a game changer.
  • Power shifts quickly: HOH wins, nominations, and public perception can all flip the game. A housemate who was under the radar can suddenly be the center of attention.

BBNaija ’10/10′ season is living up to its name because it’s not just giving us the usual. It’s emotional, unpredictable, strategic, messy, and entirely binge‑worthy. Who do you think has the best shot at the grand prize?

Drop a comment or share this post if you’ve got theories — this season isn’t waiting, and neither should your takes. Follow @planetakinade on Facebook, X and Instagram.