BBNaija Season 10: Top Highlights, Twists, and What’s Making Us Talk about BBNaija ’10/10′

The tenth edition of Nigeria’s biggest reality TV show Big Brother Naija — which premiered on July 26/27, 2025 — launched with high expectations; BBNaija Season 10 (tagged ’10/10′) came with new twists, a larger prize, and a diverse cast.

Over 29 housemates reportedly entered the house on Day 1 and Day 2, with Big Brother Nigeria Season 1 alum Ebuka Obi-Uchendu returning as show host. The grand prize has been set at ₦150 million (including cash and sponsor gifts), which is the biggest top prize in BBNaija’s history.

Here are some of the standout developments so far:

Early Tensions & Kitchen Drama

Very early into the game, housemates clashed over food, control in the kitchen, and power. Kitchen fights, people getting upset over onions or who is cooking what, etc. A party night escalated quickly into heated arguments. Emotions ran high. Recently, there was drama surrounding kitchen spoons and cutlery that Imisi went to hide in someone’s travelling box, just because a lot of the housemates sided with Thelma when they had a clash. Meanwhile, Kola knew about it but decided to keep quiet; perhaps to show his loyalty to Imisi. This triggered Faith who proceeded to call their friendship ‘dumb’.

Also Read: BBNaija Season 10: Day 3 & Day 23 — Moments That Define the Game on BBNaija ’10/10′

HoH & Power Moves

The very first Head of House (HoH) competition was won by Jason Jae, who then picked Doris as his companion. This move has sparked interest around possible alliances. Later, Zita snatched the HoH crown from interim HoH Doris and others by Day 23. Her reign has been watched closely.

Romance, ‘Ships’ & Social Dynamics

Almost immediately, we saw a ‘ship’ start to form: Danboskid and Zita were caught sharing intimate moments, even under the duvet, less than 3‐4 days into the show. That sparked a big reaction on social media. Doris once confided in Sultana that Denari wants to meet her mom and has even promised her marriage. The romance between Isabella and Koyin is another brewing ‘ship’ that fans and viewers are watching with keen interest. Meanwhile, there are tensions around friendships, unreciprocated romantic interest, and how different housemates connect (or don’t). For instance, Faith and Joanna were once captured engaging in a flirtatious exchange on Day 40 but Joanna later became close to Jason Jae and, on the night of Live Show 9, when Ebuka questioned her about her relationship with Jason Jae, Thelma said “we’re just friends”.

Tasks, Twist & Evictions

Wager Tasks (weekly tasks) are part of the competition structure. Success or failure here affects weekly budgets and standing in the house. The ‘Tree of Trinkets’ twist came in one week: Zita had the power to save two housemates from eviction under this twist. She could not save her deputy Rooboy.

BBNaija ’10/10′ is currently airing on DStv (Channel 198), GOtv (Channel 49), and streaming on Showmax.

What’s been your favorite ‘ship’ so far? Who’s been the best HoH and who do you think will win HoH next?

Drop a comment or share this post if you’ve got theories or receipts you want to put on blast. Follow @planetakinade on Facebook, X and Instagram.

BBNaija Season 10: Day 3 & Day 23 — Moments That Define the Game on BBNaija ’10/10′

This season of Big Brother Naija has been delivering — every week, the drama sharpens, the game intensifies, and the moments become more unforgettable. Aptly tagged ’10/10′ and with a record prize pot, fresh twists, and housemates who aren’t holding back, this season is already giving us moments we won’t forget so soon. From shocking nominations to emotional betrayals and juicy romances, there’s enough drama, fun, and suspense to keep us glued.

In this post, we zoom in on two days that stand out: Day 3, where we saw the first cracks in harmony; and Day 23, when power shifted dramatically with Zita’s Head of House win. Check out the clips, relive the moments, and see why these days will be remembered.

Also Read: BBNaija Season 10: Top Highlights, Twists, and What’s Making Us Talk about BBNaija ’10/10′


Day 3 — First Diary Sessions & Early Tensions

On Day 3, the housemates had their first diary room sessions, giving them a chance to vent, connect, and show early shades of strategy.

Some standout moments from Day 3:

  • Mensan gets emotional, calling out KayBobo and describing him as a bully — showing that personalities wouldn’t stay hidden long.
  • A tender but tense moment between Kayikunmi and Isabella. Attraction is confessed, but things get messy when feelings clash or expectations aren’t met.
  • The kitchen chaos and early confrontations among housemates like Ivatar and Sultana — signs that alliances and tensions are forming fast.

Day 23 — Zita’s Rise as Head of House

Fast forward to Day 23 — a turning point. Zita snatched the Head of House crown in a display of strategic moves and popularity.


What These Days Tell Us About the Season So Far

Together, Day 3 and Day 23 map a journey: from raw, emotional openers to calculated strategy and competition. Some themes emerging:

  • Emotion vs Strategy: Early days, many are guided by emotional responses (hurt, connection, betrayal). By Day 23, the strategy starts to rise — who can win, who can lead, who can stay relevant.
  • Reputation matters: Whether it’s being seen as strong, empathetic, or bold, housemates are learning that perception inside and outside the house can be a game changer.
  • Power shifts quickly: HOH wins, nominations, and public perception can all flip the game. A housemate who was under the radar can suddenly be the center of attention.

BBNaija ’10/10′ season is living up to its name because it’s not just giving us the usual. It’s emotional, unpredictable, strategic, messy, and entirely binge‑worthy. Who do you think has the best shot at the grand prize?

Drop a comment or share this post if you’ve got theories — this season isn’t waiting, and neither should your takes. Follow @planetakinade on Facebook, X and Instagram.